Build a proven system that increases your AOV in less than 30 days

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Mathematically there are only three ways to grow any business:

  1. Increase the average order value (AOV)
  2. Increase the frequency of purchase — the number of purchases per customer (F)
  3. Increase the total number of customers (C)

Improving one is great; improving all three is multiplicative.

In one year if you increase each of these multipliers by 30% — which is totally doable — you’ve more than doubled your business . . . 1.3 x 1.3 x 1.3 = 220%!

This course focuses in on multiplier #1, increasing your average order size (AOV).

Introducing: The AOV Playbook

In this video course I teach you how to stack the bricks — to layer marketing campaign on marketing campaign to turn your website into an AOV-maximizing machine.

logo_hThis course includes the following:

  1. Module 1: Pricing. Discover the single, simple tactic used by a $10B private equity fund.
  2. Module 2: Quantities. Costco turns bulk into billions — here’s how you can too.
  3. Module 3: Free shipping. Dan Ariely calls it the Power of Free — so use it to grow your top line.
  4. Module 4: Bundling. How businesses from Microsoft and McDonalds use product groupings to increase revenue.
  5. Module 5: Cross-selling. It can add money to your top-line today; the when, why, and how of cross-selling.
  6. Module 6: Upselling. It can add money to your top-line today; the when, why, and how of upselling.
  7. Module 7: Email. Achieve a significant increase in your AOV without mucking with your shopping cart.
  8. Module 8: Advanced Tactics. From gamification to psychological factors, I’ll walk through seven advanced tactics that will work for you when you are ready for them.